Hi, I’m Laura, the founder of CREA+ — and like so many women in their thirties and forties, I hit a point where the pressure to “stay well” felt almost as exhausting as everything else in my life.
I don’t know exactly when it happened, but sometime in my early forties I suddenly became very aware of my body ageing. I was more tired than I’d ever been, juggling a stressful full-time job, two young children, a poorly parent, and — because why not — a house renovation thrown in for good measure.
And on top of all that, I kept hearing a never-ending stream of advice about how I should be looking after myself:
Mushroom powders, cold therapy, grounding, no coffee before breakfast, fasting, not fasting, fibre intake, protein intake, herbal blends… every week there was something new.
Some of it was harmless, some of it was contradictory, and all of it added to the sense that I wasn’t doing enough. This wellness worry had become another pressure — another thing to manage in a life already overflowing with responsibility.
So I made a decision: I stopped.
Not everything — I kept the basics that actually matter.
A balanced diet. Prioritising sleep. Staying active. Lifting heavy things a couple of times a week.
But beyond that, I turned down the noise.
I went back to simplicity.
And that’s when I added creatine.
Not because it was trendy. Not because it was wrapped up in a fancy “herbal wellness blend.” But because it was — and still is — one of the most researched, scientifically backed supplements available. Creatine has been around for decades. It doesn’t rely on hype. It doesn’t require me to blend ten ingredients at 6am while the kids spill Cheerios everywhere.
It takes five seconds and disappears into my morning coffee.
What really caught my attention was the emerging research specifically around women — especially women heading into perimenopause — and the role creatine plays in energy, strength, muscle preservation, and even cognitive function.
I decided to try it.
No expectations. No grand wellness overhaul. Just a simple addition.
And after about a month, I started to notice a change.
Not overnight. Not dramatic.
But slow, steady, real.
I felt stronger in the gym. Clearer in my mind. More like myself again — and I can’t tell you how valuable that feeling is when life already feels full to the brim.
That experience is what planted the seed for CREA+.
I wanted to create something designed specifically for women who are tired of the noise. Women who don’t want to spend their mornings blending powders or deciphering contradictory advice. Women who want to feel strong, energised, and grounded — without adding more overwhelm.
So if you’re looking to strip things back and return to the basics, CREA+ is for you.
One product. One habit.
Scientifically backed. Easy. Effective.
For busy women, for strong women, for women who don’t have time for nonsense — this is the only supplement you need in your routine.
Back to basics. Back to strength. Back to you.
